Luna David (City University Of New York Usa) - The Language Of Branding Theory Strategies And Tactics - Paperback Romance Author(s): Heti Sheila

Author(s): Heti Sheila

Barcode: 196587769918

Written on toilet paper while Ngugi wa Thiong'o was in prison this novel tells the tragic story of Wariinga a young woman who moves from a rural Kenyan town to the capital Nairobi only to be exploited by her boss and later a corrupt businessman

Title: Hurricane Lizards And Plastic Squid : The Fraught And Fascinating Biology Of Climate Change

Luna David (City University Of New York Usa) - The Language Of Branding Theory Strategies And Tactics - Paperback Romance Author(s): Heti SheilaBinding: Paperback Description: The Language of Branding: Theory Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais an anthropologist engaged in market research they show how understanding the power of language can