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Maklan Stan (Cranfield University Uk) - Customer Relationship Management Concepts Applications And Technologies - Paperback Wap Networking & Applications If you seek to manageBinding: Paperback Description: This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts applications and technologies focusing on how companies can create and maintain mutually beneficial relationships with customers. Readers will gain a thorough understanding of the conceptual foundations of CRM see CRM in practice through illustrative case examples and exercises and understand how to organise