Wallard Henri - Loyalty Myths Hyped Strategies That Will Put You Out Of Business - - And Proven Tactics That Really Work - Hardcover ONE LITTLE INDIAN Author(s): Hobbs Chris (Qnx Software

Wallard Henri - Loyalty Myths Hyped Strategies That Will Put You Out Of Business - - And Proven Tactics That Really Work - Hardcover ONE LITTLE INDIAN Author(s): Hobbs Chris (Qnx SoftwareBinding: Hardcover Description: In Loyalty Myths the authors have assembled 53 of the most common beliefs about customer loyalty all of them wrong or misconceived! Each of the beliefs in this book is debunked with real world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi national corporations. Through these

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