Jones Spike - Brains On Fire Igniting Powerful Sustainable Word Of Mouth Movements - Hardcover Makina Author(s): Pickles Katie
Jones Spike - Brains On Fire Igniting Powerful Sustainable Word Of Mouth Movements - Hardcover Makina Author(s): Pickles KatieBinding: Hardcover Description: Develop and harness a powerful sustainable word of mouth movement How did the 360 year old scissor company Fiskars double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old school marketing "campaign"
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