Newman James (Bath Spa University Uk) - Videogames - Paperback Religion & Beliefs Barcode: 9780198831174

Barcode: 9780198831174

Barcode: 9780358437673

Barcode: 600753974049

Drawing on real - world examples that include Burberry's entrance into the Chinese market Unilever's AI - powered global talent marketplace and the Vocal for Local movement in India they develop a typology of global business contexts

Newman James (Bath Spa University Uk) - Videogames - Paperback Religion & Beliefs Barcode: 9780198831174Binding: Paperback Description: In the few decades since they first blipped their way onto television screens videogames have become one of the most culturally socially and economically significant media forms. Newman's volume considers how we might approach videogames as media texts to be read experiences to be played and played with systems and simulations to be decoded and interrogated and performances to be captured codified and preserved. The