Taylor & Francis Ltd - Consuming Books The Marketing And Consumption Of Literature - Hardcover Library & Information Sciences And much more

And much more

Barcode: 655173909416

Artist: Circle Ii Circle

The purpose of a scientific paper is to pass on knowledge and so impactful writing must focus on attracting holding and illuminating readers

Taylor & Francis Ltd - Consuming Books The Marketing And Consumption Of Literature - Hardcover Library & Information Sciences And much moreBinding: Hardcover Description: The buying selling and writing of books is a colossal industry in which marketing looms large yet there are very few books which deal with book marketing (how to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this but also argues that far from being detached the book business in fact epitomises today's Entertainment Economy (fast moving hit driven intense competition rapid