Business Acumen for Strategic Communicators Mothers Day **SELECTED BY CARIAD LLOYD ON

**SELECTED BY CARIAD LLOYD ON BBC TWO'S BETWEEN THE COVERS** 'This beautiful book is at once heartfelt and clever in the way it mixes elegy with celebration' Andrew Motion 'It just sings

ascending from earth through water

two major events occurred on opposite sides of the planet

And reminded how brilliant much of the writing was

Business Acumen for Strategic Communicators Mothers Day **SELECTED BY CARIAD LLOYD ONBusiness fluency is essential today for effective strategic communication. To fulfill the mandate of trusted counselors and advisors to executives and the C suite, communication professionals must no longer just have excellent communication skills, but they must understand and speak the language of the business world. The challenge is that many communication graduates and professionals did not go to business school and do not hold an MBA. Business