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ADULTS E-cigarette use has remained relatively low and stable among adult users since around 2012, although use has gone up slightly among adults recently, from 4.5% in 2021 to 6% in 2022

The tobacco industry realized that half of its potential customers were not even considering using cigarettes, Robert Jackler, a tobacco advertising researcher at Stanford University, told Business Insider in an article in February, 2020, The industry actually began engineering ways of encouraging women to be willing to smoke in public. They even hired the non-smoking Amelia Earhart to lend her image to a campaign for Lucky Strike cigarettes

Vuse, the most popular e-cig brand in the US right now, is owned by British American Tobacco

Stores play a central role in adapting to market changes, such as price increases and shifting consumer preferences, helping consumers find the best prices for their tobacco products