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South Africans look at their pack in making a brand choice, and that choice is linked to what we call the expected sensory experience [how satisfying smoking is], which leads to smoking more cigarettes a day, The rules on packaging and warnings wont stop at cigarettes

Fabric Weight: 4.42 oz (lightweight)

[Left: JTI announced the new design of Mild Seven packaging in April of this year to appear in store as of June 2012] As the brand evolves the company plans to roll out the new globally unified design in November 2012 while retaining the Mild Seven name

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