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Lawrence believed, she told me when the campaign was under way, was that in the new longer cigarette we had an elegant, classy product, tied in with affluence, appealing to mass buyers between twenty and forty who are slightly higher in education than most, and more sophisticatedpeople whove seen their supermarkets turn in to the Folies-Bergres, people who are used to being entertained, people who are winner-oriented. One of the things that lay behind the Wells, Rich, Greene campaign was an approach in which the advertiser attempted to come to a kind of implicit understanding with the viewer that most advertising was, yes, rather a nuisance, and that in return for deciding to buy Benson & Hedges 100s the viewer would be spared a hard sell for the brand over the tube

Photo credit: ABF Excessive tax hikes may unwittingly promote and encourage illegal practices instead of curtailing them

ADDITIONAL INFORMATION: View the report and related materials, including a slideshow of ads from the "Be Marlboro" campaign: Additional Media Contacts: Alliance for the Control of Tobacco Use Brazil: Anna Monteiro, +21 3 311 5640 Corporate Accountability International: Jesse Bragg, +1 617 695 2525 Framework Convention Alliance: Marty Logan, +1 647 631 6685 InterAmerican Heart Foundation: Debora Mazzola, +54 9 11 3682 7511 Southeast Asia Tobacco Control Alliance: Joy Alampay, +63 9 17 532 6749 Logo - SOURCE Campaign for Tobacco-Free Kids

He views his addiction as a means to approach his life story, since not only everyone in his family smoked, but also his great-aunt was even a cigarette manufacturer