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He then realized how menthol's popularity with the Black community came from decades of racially targeted marketing, including ads (such as the Kent Menthol ad shown above) depicting Black models in Black magazines like Ebony, and cultural events in Black neighborhoods like the KOOL Jazz festival, sponsored by the menthol brand

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This can lead to worsening addiction and toxicity

Past Truth Initiative research has found that many young adults arent aware of the dangers of nicotine, with many believing incorrectly that nicotine is no more harmful than a cup of coffee or that it is only addictive when smoked from a cigarette, for example