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An RJR spokesperson explained that the characters portrayed in Red Kamel ads were presented as interesting, independent people, indicating that the type of person who smoked Kamels in the early 1900s would still smoke them today. The Red Kamel campaign offered RJR a new youth marketing technique to replace the Old Joe Camel campaign which had just been voluntarily withdrawn

Furthermore, though tobacco companies almost certainly have targeted the marketing of menthols at black consumerswhich might be one reason menthols are more popular with black smokersit doesnt appear to have caused higher smoking or smoking-related health disparities

No Safe Tobacco Product The FDA evaluates tobacco products using public health standards rather than medical product safety criteria

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