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According to Keith Wailoo, author of Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette , advertising consultants advised their tobacco clients in 1971 that African Americans were open to exploitation and lived in neighborhoods that provided new opportunities in the menthol cigarette market. Wailoo examines how the tobacco industry framed Black people as a niche market and the industrys evolution its secrets, practices, and power

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What Feels Different When You Switch from Cigarettes to IQOS This is worth knowing before you start, because understanding what to expect makes the experience much easier to settle into

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