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Did any child actually give a damn about Joe Camel? : r Xennials The Rise and Fall of Joe Camel, The Cartoon Who Encouraged Kids to Smoke Introduced in 1988 by R.J. Reynolds, the Joe Camel campaign gave Camel cigarettes a new edge with a cartoon mascot modeled after a 1970s French design. With his shades, smirk, and effortless Joe Camel's Ads by Mike Salisbury , Invented in 1974 by British artist Nicholas Price and redesigned in 1988 by designer Mike Salisbury, Joe Camel was the advertising mascot for RJ Reynolds' Camel

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