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The researchers estimated that if, through an active tobacco-control campaign, the average individuals views on the social unacceptability of smoking changed to more closely resemble the views of California residents, there would have been a 15% drop in cigarette consumption, equivalent to a US$1.17 increase in the excise tax on cigarettes

Investment in tobacco prevention and cessation measures remains one of the most efficient public health interventions for saving and improving lives, with a large return on investment

[62] "Report of the Committee on Tax Evasion," Proceedings from the 44th Annual Meetings of the National Tobacco Tax Association (Chicago: Federation of Tax Administrators, 1970), 64

Experts told Live Science that they agree that "vaping" poses a small fraction of the risks of smoking