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Today it's hard to imagine. But Marlboro was born as a women's brand. Launched in the 1920s, it was advertised with the slogan "Mild as May" and primarily targeted at women. There Canada(left) vs U.S.A(right) Marlboro ciggerate branding. : r mildlyinteresting Marlboro Windbreaker Red Spell Out Cigarette Jacket Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share

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