ugly cigarette packaging In 2012, Australian health officials and market researchers were looking for the most unappealing color to use on plain packaging. After extensive studies with smokers, they concluded that Pantone 448 C Pantone 448 C is widely

Pantone 448 C is widely known as the ugliest color in the world. This dark, murky green brown shade, with the hex code #4A412A, is also called Opaque Couch. It was not picked Plain cigarette packaging has arrived, but will it reduce smoking? Smoking The Guardian Plain packaging on cigarette packets WILL save lives as new smoking laws come into effect next month Cigarette packs show ugly message

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