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Slogan Embroidery, "I'd Rather Be Smoking" phrase embroidered prominently

While The Indian Express could not independently verify the provenance or authenticity of the photographs, their virality and the reactions they ignited reveal a decades-old feminist paradox: a deadly habit long stigmatised for women, re-emerging as a tool of defiance, a century after American advertisers first sold the cigarette as a torch of freedom. From public menace to marketed freedom Long before cigarettes meant freedom, women who smoked were treated as a public order problem

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