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Now that all packs look the same except for the brand name on the front, some smokers are apparently saying, "Why should I pay much more for my nicotine fix via a supposedly premium brand when they taste pretty much as bad as the less expensive ones and look exactly the same?" And as the price goes up because of tax, smokers are also doing what consumers of all non-luxury goods do: they are shopping down

Iyer et al., 2021)

To date, the FDA has authorized 27 tobacco- and menthol-flavored e-cigarette products and devices, which are legal

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