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Exploring ways to decrease smoking prevalence, such as promoting the most effective smoking cessation methods and decreasing the amount of nicotine in cigarettes, must be a public health priority

The research claims e-cigarettes are 95% less damaging to health than smoking and emit minimal quantities of nicotine into the air, posing no health hazards to bystanders

Now aged 49, Tom insists that this image is "inaccurate" and suggests it's influenced by his mother's depiction in the satirical Channel 4 series The Windsors, reports Gloucestershire Live

We then knew we needed to work the design in the opposite direction