cigarettes marketed to women Targeting and Girls How tobacco companies hooked women
How tobacco companies hooked women by feminizing cigarettes In 1955, Marlboro was dying with just 1% market share, 0 growth and known as a women's cigarette. 24 months later? Sales were up 3000%. All because Leo Burnett (the ad legend Marlboro The Politics of Puffing St Paul's Girls' School
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