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While the Truth Initiative study did not test if the new cigarettes tasted or smelled like menthol, the results indicate that young smokers perceive them to be menthol products based on the ads and packaging

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What has happened, the tobacco industry now that there's actually some momentum to get menthol and flavors off the market, has come up with what are we calling now

95% CI: -0.38 -0.07) may be more willing to gift high-priced cigarettes