Author Jordan Calladine
"We'll highlight some of the real costs and health consequences associated with tobacco use by focusing on some of the things that really matter to teens their outward appearance and having control and independence over their lives." Two of the TV ads show teens walking into a corner store to buy cigarettes

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While the rates of menthol cigarette use in other communities are also too high, including 48% of Hispanic people who smoke and 30% of white people who smoke, tobacco companies have clearly and disproportionately targeted Black people with menthols