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86 Interviewers elicited sets of descriptive terms (constructs) and created lists of opposite terms (binary grids) to describe the smoke character (figure 3) (as well as other attributes) associated with each pack, 70,86 and BAT hoped that this initial study would demonstrate how the repertory grid technique could quantify consumers subjective perceptions of cigarette characteristics

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*If printed without the white plate, it will look transparent and light-colored designs will be difficult to see.

Smoking is a major public health concern with profound physiological effects on the body's oxygen transport system