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A lot of the inmates, including myself, had to kick the smoking habit cold-turkey. When inmates could purchase tobacco in the commissary, there was no need [for] an underground market, Christopher Zoukis, author of the forthcoming Directory of Federal Prisons and Lead Prison Consultant at prisonerresource.com, told VICE

*Care Instructions: Turn the garment inside out

By the end of the campaign, that number had exploded to more than 59 million views

And here's the counterintuitive part: we've found that when they understand how these platforms were built with the intention of keeping them scrolling, they are actually less interested in scrolling