imb tobacco Bank of America upgrades Imperial Brands on improving outlook and attractive valuation (IMB) We view Imperial's Pulze as
We view Imperial's Pulze as inferior to $pm's IQOS and $bti's glo in terms of technology, product delivery and consumer appeal $imb disclosed a "vague" 25 30% purchase intention for Pulze This is Imperial bets on price hikes, tobacco alternatives for growth Reuters Imperial Brands launched Pulze 3.0 heated tobacco device in Greece (first launch market) $imb https: t.co DUYOsXEoaj New Pulze device was presented at the 2025 Capital Market Day. Greece is Imperial's most successful NGP 2FIRSTS 2ONE Labs Prevails in Trademark Dispute against IMB Zone Brand
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