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These new filtered cigarettes were advertised as "the greatest health protection in cigarette history." However, the asbestos fibers in the filter, if released into the lungs of the smoker, could be extremely harmful to the lungs and can cause mesothelioma and lung cancer

Finally, it also has wheels, which makes it easier to move around the room

This exhibition highlights a small fraction of the magazine advertisements, mailings, and point-of-purchase promotions in which Christmas became synonymous with smoking

Interestingly, even though the main promotional message of the Premiumization Strategy was on the higher quality of these higher-priced cigarettes, smokers still associated higher quality with lower harm [33]