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For example, the pack Pall Mall Black Edition was moved from the unappealing to the appealing group by seven groups of adolescents (low, mid/high-SES female smokers, two low-SES female non-smokers, low, mid/high-SES male smokers, low-SES male non-smokers) and three groups of young adults (mid/high-SES females, low, mid/high-SES males)

When heated, the nicotine liquid becomes a vapor, which users inhale

Continued efforts to identify optimal cessation approaches for this population remain an important direction for future research. The study is published in the American Journal of Preventive Medicine

Relative to the known harms of tobacco cigarettes, e-cigarettes are unlikely to warrant serious long-term public health concerns