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Marlboro maker Philip Morris sees earnings impact from Ukraine war Reuters In a surprising move, Marlboro has reportedly introduced its first ever nicotine free cigarette. This new product supposedly gives consumers the familiar physical ritual of smoking, but without the addictive chemical that usually drives Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share Marlboro, the World's Biggest Tobacco Company, to Phase out Cigarettes

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