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Debates over the public-health implications of e-cigarettes usually turn on the new devices' relationship to traditional cigarettes

They want to make sure their brands aren't being used to sell an addictive drug or make it appealing to to children

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However, while the value market is growing, Marlboro is an iconic, best-selling cigarette brand, so its vital that we retain our premium credentials while evolving to meet the needs of todays adult smokers. Mital Mohar, manager of Locos Ellesmere Street store in Manchester, is a fan, claiming that the range allows consumers to retain their association with the quality of a Marlboro product at a more accessible price point