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A luxury brand has to offer the customer a unique selling proposition, complemented by an appropriate packaging design, explains Pierre Lorenzen, head of global marketing and sales at German company Joh

Therefore, you must do as much as you can to eliminate the smoke or, at the very least, prevent it from spreading within your home

A study led by the University of Stirling found that brightly coloured eye-catching vapes were appealing to young people (Smith and others, 2023b)

Candy cigarettes first appeared as a novelty item in the 1930s, following the popularity of chocolate and bubble gum shaped as cigars or cigarettes