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Dr Martin McNamara, Deputy CEO of the Sax Institute and Chief Investigator on the 45 and Up Study, said: The 45 and Up Study is the biggest long-term health study in Australia, and one of the biggest in the world and these results make clear how the Study can help us uncover new findings with important implications for health care services. The research is published in the journal BMC Medicine

In addition, the majority of underage users rely on social sources, like family and friends, to get tobacco. John Schachter, director of state communications at the Campaign for Tobacco-Free Kids, said eliminating the chance of youth getting tobacco products from their friends can really make an impact. If we can keep you from smoking when youre a kid, then the odds are incredibly high that you will never smoke, Schachter told The Nations Health

But actually it's not that important

Cigarette cases were a way to avoid the invasive labels (another way being various satirical stickers, with slogans such as "You could be hit by a bus tomorrow")