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The medium-price point segment of consumers includes new users who are switching from traditional cigarettes, in addition to more experienced vapers who want reliable performance without a premium price

It found that todays smokers have a much higher risk of lung cancer and chronic obstructive pulmonary disease than in 1964 despite smoking fewer cigarettes

On the product side, it has introduced flavored and low-tar cigarette lines to align with the market's shift toward 'premium-lite' and health-conscious smoking alternatives

With distribution networks already well-developed, criminal gangs are poised to expand into vapor products