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Youth are not just experimenting with e-cigarettes but are reporting frequent usean indicator of addiction

5.4 Factors associated with response to ad condition and likelihood of use Those exposed to different ad conditions did not differ significantly in responses to product appeal and intentions to try or purchase IQOS (Supplementary Table 1)

RRPsare products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking

The ACLU, Consumer Advocates for Smoke-Free Alternatives, the Drug Policy Alliance (DPA) and the National Association of Black Law Enforcement Officers, among others, oppose it