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Djarum Ivory Little Cigars are made with Sumatran tobacco that delivers a complex and intriguing with a fragrant aroma that excites your senses

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Indeed, a BAT investors presentation from 2017 reveals both combustible tobacco and vapour products being forecasted as growth opportunities.33 34 Moreover, a 2020 BAT investors presentation outlines their evolving strategy regarding A Better Tomorrow, which specifies increasing the occasions in which nicotine is used, maintaining tobacco while expanding through new products that include beyond nicotine, and maintaining growing profits (described as superior returns).35 The maximisation of private profit is the underlying goal of the tobacco industry, with objectives of their marketing activities including sales and profit growth