imperial tobacco ceo Alison Cooper | Biography & Facts Cigarette maker Imperial cuts CEO's

This problem particularly affects heavy smokers who are looking for high doses of nicotine to meet their needs

Plus, theres a weight indicator ticker on the handle that shows when its contents exceed 50 poundsa clever addition for a chronic overpacker like myself. Weight: 10.80 lb

Andrew Pipe, board chair of the Heart and Stroke Foundation of Canada and a smoking cessation physician in Ottawa, called the ad campaign "standard tobacco industry doublespeak." "It just speaks to the degree to which the tobacco industry swaggers around with almost complete impunity because of the timidity that public agencies have shown for decades in terms of dealing with this industry, which kills 47,000 Canadians a year," he said

And, the idea was, look, this is goofy