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Plus, they know young adults are pretty savvy about marketing this kind of program helps the companies integrate marketing in a way that seems more natural and meshes with social interactions. (In a statement to Vox, the Campaign for Tobacco-Free Kids said that Reynoldss program shows that [tobacco companies] continue to market cigarettes in ways that attract young, price-sensitive customers...[these] companies claim that they want to reduce smoking, but their actions clearly show otherwise. A representative from the Food and Drug Administration said the department didnt have any relevant information on Reynoldss program or similar initiatives.) But as the federal government has cracked down on tobacco advertising over the past few decades, in-person marketing has become increasingly important for cigarette companies with few other legal options

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