british american tobacco vacancies Job at (BAT) British American Tobacco to cut

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February 17, 2019

In the words of the global account director for MeadWestvaco (the firm responsible for some of Kent's packaging innovations including a digitally-infused carton), BAT's target audience are hip, affluent, early-adopting consumers.13 The packs, through their association with iconic items of the digital age, may be attempting to become extensions of the self in the way that smartphones represent not only useable items but an intrinsic part of a user's identity.14 Given the special place occupied by mobile digital technology as a hallmark of status, belonging, and independence for teenagers and other young people,1517 cigarette packs that share a stylistic similarity to popular handheld devices (such as smartphones and digital music players) may perhaps reflect a desire to associate these packs with other must have and never leave home without it consumer goods

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