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[22] Menthol Marketing to African Americans The tobacco industry also been marketing their menthol products to African Americans through targeted campaigns since the 1970s, concentrating advertising and promotions in predominately African American neighborhoods and with campaigns that exploit cultural hallmarks and stereotypes

The blissful aroma of premium tobacco makes any smoker feel satisfied

However, with repeated exposure, the brain adjusts by reducing the number of receptors or their sensitivity to nicotine

They work best for patients with severe tobacco dependence, relapse history, and smoking-related health conditions