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But before we get into that answer, let me make something very clear

An article published in 2000 in the journal Tobacco Control summarized the marketing shift to target women: Smoking had to be repositioned as not only respectable but sociable, fashionable, stylish, and feminine. Featuring attractive, slender women draped in high fashion became a marketing staple

In a followup report, Modi and associate analysts Benjamin Schmid and Russell Miller said they "continue to expect the major cigarette players to maintain a rational pricing environment." The five reasons cited included that cigarette pricing is key to stock outperformance, price gaps between premium and discount are at all-time lows, Reynolds American Inc

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