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In markets with high e-liquid taxation, formats such as Shortfills, Longfills, Flavor Concentrates, and zero-nicotine e-liquids have gained market space as alternative product structures

[PMC free article] [PubMed] [Google Scholar] 52.Ardies CM, Smith TJ, Kim S, Yang CS

15 The tobacco industry was one of the first to develop marketing materials specifically targeting the LGBT community

In one particularly bold effort, Philip Morris International transferred ownership of its Australian operation to Hong Kong in order to fight the plain packaging mandate there by exploiting the provisions in a bilateral trade agreement between Hong Kong and Australia