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As the days go by, your body gets used to certain effects of nicotine

British Columbia: Similar to Ontario, BC law prohibits smoking in cars carrying passengers under 16 years old

Our goal is to be provocative, not for the sake of it but to find an angle that lands the truth of the matter in a way that drives memorability, cut-through and hopefully behaviour change

While every one of our partners is helping to make a difference, here are some truly remarkable partnerships: As mentioned, Dollywood is the 1st theme park in the world to recycle the plastic from every cigarette butt collected on their property, having recycled hundreds of thousands of cigarette butts since 2022