camel mascot cigarettes Joe was more than just a mascot—he was Big Tobacco's way of targeting kids. Studies showed he was as recognizable to children as Mickey Mouse, proving these ads weren't just for Joe Camel | The Daily
Joe Camel The Daily Omnivore The Rise and Fall of Joe Camel, The Cartoon Who Encouraged Kids to Smoke Introduced in 1988 by R.J. Reynolds, the Joe Camel campaign gave Camel cigarettes a new edge with a cartoon mascot modeled after a 1970s French design. With his shades, smirk, and effortless Joe Camel's transsexual girlfriend. Joe Camel was the Lou Reed of cigarette mascots.
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