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Marlboro's advertising campaigns became some of the most influential in modern marketing history. In the 1950s, the brand moved away from its earlier image and rebuilt itself around a harsher, more masculine Marlboro Man Winter Ride Vintage Ad (1978) Nostalgic Vintage 1950's 1957 Print Ad Marlboro Cigarettes You Get A Lot To Like Marlboro's cowboy advertising campaign began in 1954, when the brand deliberately rebranded itself using imagery drawn from the American West. Cowboys, horses, and wide open landscapes were chosen to project independence, toughness, and

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