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Co-author Ed Gaensler was one of the smartest, most capable experts Ive had the privilege to work with and learn from

We can not simply sacrifice them "

In April 2019, Philip Morris International (PMI)the worlds largest transnational cigarette companylaunched a seemingly ironic initiative: Unsmoke Your World. The campaign, still quietly running today, is one strand of a global public relations campaign in which PMI claims to want a smoke-free future. To recast itself as a public health hero, PMI tirelessly touts its lineup of smoke-free products as the solution to the epidemic propagated by its main product

Factories rely on fossil fuels for energy, further increasing the carbon emissions associated with cigarette production