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From May 2017, all packs of tobacco sold in the UK must meet these standards: Picture and text health warnings must cover 65% of the front and back of cigarette and roll-your-own tobacco packages No branding other than the product name and brand variant in a standard font, size and colour All other trademarks, logos, colour schemes and graphics are banned The only colour permitted on the external pack is olive green with a matt finish Cigarette packets must be cuboid in shape and contain a minimum of 20 cigarettes Misleading information on tar, nicotine and carbon monoxide emissions must be removed Any promotional descriptors such as references to flavours must be removed What is happening in other countries

The caption for this ad is 'Rothmans 100s The new measure of quality and taste' The ad is in good overall condition, with some light wear

Starting with basic customer feedback based on their experience, up to advanced automated technology detecting smoking incidents in real-time

Am J Physiol Heart Circ Physiol