british american tobacco p.l.c. what is p.l.c British American Tobacco PLC (BTI)

for 3HC, from the LOQ to 100 ng/mL

2 *vs NRT monotherapy Nicorette is designed to help your patients become smoke and nicotine free * Backed by 45+ years of real-world experience and over 240+ clinical trials 3,4 Combination of Nicotine Replacement Therapy (NRT) is 27% more effective than single NRT 2 Nicorette QuickMist starts to reduce cravings in 30 seconds 5 Provides effective craving relief 6-12 Many clinical guidelines globally recommend NRT as a first line treatment for smoking cessation therapy 13-15 On the WHO list of essential medicines 16 * Abstinence rates: Combination Therapy (nicotine patch + active gum): 27.5% vs nicotine patch + placebo gum: 15.3%

The pack is key to cigarette branding, and review of cigarette packs revealed English as a common feature

Jarvis MJ, Belcher M, Vesey C, Hutchison DC