The extra paper doesn't disappear -- it burns and you taste it
And, as the government is busy regulating the rules on advertising of tobacco products even at their sale outlets now, Deccan Herald looks at some of the old, including vintage cigarette advertisements in India, doing rounds online, with a more than considerable following.The online space, especially blogs have many takers for discussions and sharing of cigarette advertisements, posted not to encourage smoking but as a matter of history of the advertising world.The Charminars, the Panamas, the Cavanders, the Regents, the Visas, the Four Squares, the Wills, the Gold Flakes, the Red & Whites, et al, are brands whose advertisements from as early as the sixties occupy a special place online, where tens of people are discussing about the various aspects of the advertisements.Many of these brands are out of the market now, but the comments on these yesteryear ads are marked by irreplaceable nostalgia of old-timers, many of whom may have quit smoking and many more who were forced to change brands.An older (1970) Gold Flake Filter King advertisement is accompanied with the tagline worth its length in gold, as the brand was one of the first to introduce longer, king-size cigarettes, while classic advertisements endorsing brands such as Panama and Cavander were spotted regularly.Seven world cups, one winner, an advertisement sponsored by Wills, an ITC brand, read on the back cover of a popular sports magazine in 1999
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