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Marlboro, the World's Biggest Tobacco Company, to Phase out Cigarettes Marlboro didnt win by changing its product., It won by changing its perception., In the early 1900s, Marlboro was positioned as a cigarette for women soft, elegant, and forgettable. Sales Better economy has smokers buying more Marlboros Chicago Tribune How Marlboro Sold an Identity, Not a Cigarette In 1954, Marlboro was a struggling cigarette brand with just 0.25% market share. Most people saw it as a women's cigarette. Then Leo Burnett

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