cigarette ad guy The story of the "Marlboro Man" is a famous example of how ads can be very different from real life. For many years, a tough-looking cowboy was used to sell cigarettes. This Eric Lawson Was the Fifth

Eric Lawson Was the Fifth Marlboro Man to Die of Smoking Related Illness Marketing Cigarettes to Men Sociological Images Cigarette Ad Role Models The Center for the Study of Tobacco and Society The Marlboro Man was the iconic face of Marlboro's filtered cigarette campaign, created by ad agency Leo Burnett in the 1950s. Initially launched to rebrand Marlboro as a rugged, masculine choice, the

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